hidden page / riri
the private
index.
A tucked-away page for the parts that do not belong on the formal portfolio: astrology, Rituals by Riya, matcha experiments, dream schools, favorite brands, house lore, and the tiny details behind the bigger founder story.
less résumé, more atmosphere.
This is the soft side of the main site: not a résumé, not a mood board dump, just the personal operating system behind LINK, Rituals by Riya, and the future-life bulletin board.
birth chart
chart notes.
Interactive, but cleaner: click a placement to see the meaning, house, and how it shows up in the actual Riya operating system.
RIYA’s Birth Chart
April 23, 2009 · 9:54 AM · Schaumburg, Illinois
future company
Rituals by Riya.
Not a routine list. A brand universe: café, spa, boutique, wellness, food, hospitality, and the kind of everyday luxury people want to come back to.
The brand concept
Rituals by Riya is a future lifestyle company built around the idea that the best parts of life are not always the giant milestones. They are the small, repeated moments that make your day feel like yours: the matcha you make before school, the shower before an event, the hoodie that becomes the uniform, the fresh sheets, the playlist, the snack you actually crave, the spa scent in a room.
The vision is not to sell random products. It is to build a world where beauty, wellness, fashion, food, and community sit inside one calm, curated ecosystem. Part café. Part spa. Part boutique. Part product lab. Part gathering place.
What it sells
Products and experiences that make ordinary moments feel intentional: matcha, café foods, pancake mixes, soft clothing, wellness objects, spa-inspired beauty edits, home goods, playlists, and seasonal drops.
What it feels like
Warm, clean, a little dreamy, and deeply specific. Hotel bathroom lighting, summer produce, matcha foam, soft robes, organized vanities, pretty packaging, and the feeling of finally having your life arranged correctly.
Why it exists
Because people do not only buy the object. They buy the tiny world around it: when to use it, what song is playing, what it smells like, who they become when it becomes part of their day.
The long game
A lifestyle house with cafés, product lines, curated retail, spa experiences, event concepts, and a community around living well without making everything feel sterile or performative.
recipes
the matcha file.
The food side is very specific: fresh, pretty, actually craveable, and just experimental enough to feel like yours.
Lucky Charms marshmallow milk matcha
The signature. Soft cereal-milk nostalgia, but cleaned up into a pretty matcha ritual.
- Separate the Lucky Charms marshmallows from the cereal.
- Soak marshmallows in milk overnight.
- Strain the milk so it is smooth.
- Whisk matcha with a small amount of warm water.
- Pour over ice, add the marshmallow milk, and stir.
Cardamom rose matcha
The more elevated version: floral, soft, and less sweet. Very London townhouse meets summer café.
- Matcha whisked smooth
- Milk of choice
- Cardamom
- Rose syrup or rose water
- Ice, optional tiny pinch of salt
Mochi-ish protein pancakes
The pancake mix concept: oats, tapioca flour, cottage cheese, maple syrup, baking powder, vanilla, and egg replacement. The goal is crispy edges, soft center, and a texture that feels more fun than a normal protein pancake.
Snack board staples
Honey plum ricotta dip with bread and olive oil, avocado cottage cheese toast, cannoli cottage cheese dip, strawberries with burrata and arugula, goat cheese salads, basil-lime ice cream, virgin mojitos, and key lime pie.
personal archive
the index.
The quick-scan file: schools, brands, movies, music, house lore, and the oddly specific things that make the hidden page feel alive.
University of Miami
Warm weather, palm trees, ocean air, entrepreneurship, and the feeling that life can be ambitious without being gray. Brown and NYU are still in the orbit, but Miami is the actual dream.
Sales Presentation
The perfect event: persuasive, polished, strategic, a little dramatic, and very founder-coded. Basically the business version of walking into a room and making the room listen.
Rhode, Tatcha, Caudalie
Also OUAI, Crown Affair, Gisou, DAE, and anything that makes the routine feel like a spa without turning the bathroom into a Sephora warehouse.
Aritzia, Miu Miu, Prada
Clean basics, soft sets, boutique finds, good sunglasses, Starfit energy, and pieces that feel put together without trying to announce themselves from across the room.
Ariana, Sabrina, Taylor
Plus Drake, A$AP Rocky, Don Toliver, Future, Metro, and the secret Blackpink file that is not actually that secret anymore.
Harry Potter, Mamma Mia, Kardashians
Comfort universes include Harry Potter marathons, Mamma Mia summer energy, Keeping Up with the Kardashians, Percy Jackson, Ever After High, and the exact kind of media that becomes personality architecture.
Skims, Lemme, Poosh, Khloud
Not a Kylie Cosmetics era. More like soft basics, gummies, wellness branding, pantry-core, and the business lesson that a lifestyle ecosystem can be bigger than one product.
London, Miami, Chicago, Italy
A townhouse with a garden, a warm ocean house, a Chicago apartment, and a vineyard home. Every house gets an energy room.
boards, matcha, sound bowls
Photo printers, bulletin boards, books, crystals, diffusers, yoga mats, skincare, fluffy blankets, a matcha station, and floor-to-ceiling windows.
build first
LINK is the practical side of the same brain: take the idea, make the thing, learn by doing, build systems, and turn ambition into actual work.