Palatine, IL  ·  Class of 2027  ·  William Fremd

Riya
Tulsiani.

I’m a senior at William Fremd High School interested in the overlap between business, design, finance, and the internet. Most of my time goes to LINK, school projects, and turning ideas into things people can actually use.

LINK Student Network Marketing Finance Web Design Class of 2027
Riya at Hotel del Coronado Lugano, Switzerland San Diego beach Bellagio, Lake Como
LINK, lately
Lake Como, Italy
LINK Student Network FBLA · Top 15 National Finance Blue Ocean Web Design Marketing Impact Club Travel LINK Student Network FBLA · Top 15 National Finance Blue Ocean Web Design Marketing Impact Club Travel

a little about me.

What I’m working on, what I care about, and a few things I’ve done along the way.

I’m a senior at William Fremd High School in Palatine. I like business because it sits at the intersection of a lot of things I already care about: why people choose what they choose, how brands feel, how numbers shape decisions, and how a good idea becomes something real. FBLA gave me a place to test that interest through competition, presenting, and projects.

In March 2026 I started LINK Student Network. It began as a way to help student ventures get better support and has since grown into a mix of opportunities, services, community, and real project work. I’ve worked on almost every part of it, from the website and internal tools to outreach, client work, and figuring out what students actually find useful.

I’ve also completed a Northwestern University finance program, competed through FBLA and Blue Ocean, and worked on marketing and web projects for student organizations. I’m especially interested in consumer behavior, brand strategy, and the tiny choices that make something feel obvious, memorable, or worth paying attention to.

Outside of school and projects, I’m usually somewhere between beauty, fashion, music, travel, a very specific restaurant search, and a Notes app full of ideas. I like collecting references from real life and noticing why certain places, products, and brands feel better than others.

LINK
Started March 2026
Top 15
FBLA BAA Capstone · 2026
2027
Senior year

things I’ve worked on.

A few projects that have taken up most of my screen time lately.

01

LINK Student Network

Started LINK Student Network in 2026 and have been shaping it as it grows. I’ve worked on the public site, internal tools, outreach, student opportunities, client projects, and the service side of the business, with the model changing as I learn what people actually use.

Student Network BAA Capstone National Finalist Web Development Operations Brand Strategy
02

The Bookmark Project

Worked on the website, marketing, promotional materials, and outreach for the student literary nonprofit as part of its executive board.

Web Design Marketing Print Design
03

Impact Club

Started a school club that helps other student organizations with marketing, visibility, event ideas, and project support. It also gives members a way to get hands-on experience by working on real requests around school.

Program Design School Projects Marketing

selected recognition.

A few competition results and programs from high school.

Top 15 National Finalist — BAA Capstone Competitive Review
FBLA National Leadership Conference
National 2026
2nd Place — Social Media Marketing
FBLA Illinois State Championship
State 2026
3rd Place — Digital Media
FBLA Illinois State Championship
State 2026
3rd Place — Sales Presentation
FBLA Illinois Regionals
Regional 2026
10th Place — Financial Planning
FBLA Illinois State Championship
State 2026
10th Place — Corporate Responsibility
FBLA Illinois State Championship
State 2026
Top 500 Pitches — National Competition
Blue Ocean Entrepreneurship
2026
Finance Program
Northwestern University
2025

places I’ve loved.

Travel is one of my favorite ways to collect references. I notice storefronts, hotel details, menus, packaging, neighborhoods, and the tiny things that make a place feel distinct.

Mostly, I just really like going somewhere new, walking around with a drink, taking too many photos, and coming home with a camera roll that makes me want to redesign something.

Lugano, Switzerland Lake Como, Italy Como, Italy

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